Track Your Ads Like a Pro with One Simple Tool

Track Your Ads Like a Pro with One Simple Tool

Lauren Nebel
Published on: 03/04/2025

Let’s be real: if you’re spending money on ads but can’t quite tell which ones are working, it’s frustrating. You might see some traffic, maybe even some sales… but where exactly are they coming from? Was it the Instagram Story ad? The Google retargeting campaign? Or maybe the Pinterest pin from last week? If you've been there — you're not alone. That’s exactly why I always recommend using UTMs in your ads. They’re one of the simplest ways to take the guesswork out of your ad strategy. So, what exactly is a UTM?

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Deep Dive into Paid vs. Organic Ads

Deep Dive into Paid vs. Organic Ads

Lauren Nebel
Published on: 15/12/2024

While both paid and organic advertising strategies can be effective, understanding their nuances and strategic implementation is crucial for businesses of all sizes. Let's delve deeper into the intricacies of each approach.

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